Tuesday 17 & Wednesday 18 January 2017

The Royal Hall, Harrogate International Centre

Day One  Tuesday 17 January 2017

8.00 am-8.30 am Registration, tea/coffee and networking

8.30 am-9.30 am BIGGA General Session


Golf at the Rio 2016 Olympics

Hosted by BBC Breakfast’s Naga Munchetty.  In discussion with Neil Cleverly, Superintendent from The Olympic Golf Course in Rio.  Hear about the challenges and successes of constructing, growing in and delivering the golf course that heralded, not only the return of golf to the Olympics after a break of 112 years, but a gold medal for Team GB golfer, Justin Rose.

9.30 am-11.00 am Visit to BTME Exhibition

11.00 am-11.30 am Registration

11.30 am-11.45 am Welcome from host Naga Munchetty and UKGCOA Chairman

11.45 am-12.30 pm Making Golf Fun - Keynote Presentation introduced by Naga Munchetty

Learn how Grant Wright has turned four of London's driving ranges into perhaps the busiest and most popular golf facilities in the UK, if not Europe.

Learning Outcomes:

  • What is happening in the leisure and sports market?
  • Who are the winners and losers?
  • What is changing about consumers and what does this mean for Golf?
  • Gamification, e-sports and virtual reality.
  • What can golf learn from Skiing, Sailing, Cycling, and Martial Arts?
  • The best of golf in sixty minutes - Golf’s burning platform.

Presented by Grant Wright, CEO of World of Golf

12.30 pm-1.30 pm The State of the Golf Industry in the USA

What happens in the USA generally comes over to the UK within a couple of years. Jay Karen gives a snapshot of key issues and trends happening in the American golf industry

Presented by Jay Karen, CEO, NGCOA

1.30 pm-2.15 pm  Lunch and networking 

2.15 pm-3.00 pm Golf Retail - What's Best for Your Golf Facility

Debate led by Dan Gathercole, Director of Marketing and Comms

3.00 pm-3.15pm Tea/coffee and networking break

3.15 pm-4.30 pm  UK Golf Industry Leaders in the Spotlight

A Forum discussion with Q & A from the audience.  Featuring:

• Jim Croxton, CEO, BIGGA  

• Sandy Jones, CEO, The PGA

• Andy Lloyd-Skinner, CEO, UKGCOA

• Colin Mayes, Chairman, UKGCOA

• Nick Pink, CEO, England Golf

• Lodewijk Klootwijk, General Secretary, EGCOA

4.30 pm Close

Day One will be followed by a Drinks Reception - location to be confirmed.

Day Two - Wednesday 18th January 2017

8.00 am-8.30 am Registration

8.30 am-9.30 am BIGGA General Session 

The Ryder Cup-Past, Present and Future

Hosted by BBC Breakfast’s Naga Munchetty. In discussion with the men responsible for presenting the golf courses for The Ryder Cup in 2010, 2012, 2014, 2016 and the next venue in 2018.  Each event had its own challenges and successes; hear about their individual experiences and how they handled their time in the spotlight.


• Jim McKenzie MBE, Director of Golf Courses & Estates Management, The Celtic Manor Collection

• Curtis Tyrrell MG CGCS, Director of Golf Course Operations, Medinah Country Club

• Steve Chappell, Head Greenkeeper - PGA Centenary Course, Gleneagles

• Chris Tritabaugh, Golf Course Superintendent, Hazeltine National Golf Club

• Alejandro Reyes, Course Manager, Le Golf National

GolfBIC Sessions

9.45 am-10.15 am  Award Winning Formula for Golf Success

Owner of the ‘National Award Winning’ 3 Hammers Golf Complex for the past 30 years, Ian Bonser, together with his two Academy Directors, Rob Bluck and John Cheetham, explain how they have developed a successful and profitable business, attracting hundreds of new golfers to the game each year.  3 Hammers is an exemplary golf venue offering unique facilities and this session is an excellent opportunity to learn best practice in attracting, growing and maintaining golf participation.

Presented by Ian Bonser, Owner, 3 Hammers Golf Complex

10.15 am-11.30 am  Forging the Team - Course Manager, Staff, Pro, Manager, Owner

The success of any golf operation is a team effort.  A “synergistic relationship” must be forged between the Owner and their employees; between the Course Manager, the Pro and General Manager; and between these “working for living teams”, the members, owner and investors.  This seminar will address the principles and practices of team building and will clearly outline practices for taking these oft times “warring tribes” - line employees, Course Manager, Pro, Club Manager, Members and Owners and transforming them into a tightly knit, highly productive, more effective, goal oriented TEAM.

Presented by Gregg Patterson, President, Tribal Magic!

11.30 am-11.45 am Tea/Coffee and networking break

11.45 am-12.00 Noon  Legislation and Environment Update

A short update on some changes to legislation that will affect golf course owners and employers. This session will also feature an important environmental announcement.

Presented by Jim Croxton, CEO, BIGGA

12.00 Noon-12.45 pm  Third Party Tee Time Resellers - Is the tail wagging the dog?

The biggest disruption in the American golf industry over the past ten years has been the advent of the online tee time agencies (OTTA).  Has gaining the loyalty and engagement from millions of golfers helped participating golf courses be more successful?  We will examine the who, what, where and why of doing business with OTTAs, and discuss best practices and avoiding pitfalls.

Learning Outcomes:

• Understanding how OTTAs work

• How to make the relationship as symbiotic as possible

• Advice for your agreements and contracts

• How to take advantage of their marketing power

• How to spot problems

• Evaluating for success or failure

Presented by Jay Karen, CEO, NGCOA

12.45pm-1.30pm 'Get into Golf' Forum Discussion moderated by Naga Munchetty

Representatives from three golf clubs discuss how they have used the 'Get into Golf' programme at their golf facilities to generate new players. Bromsgrove Golf Centre, Worcestershire; Nene Park Golf, Cambridgeshire and Norwood Park Golf Centre, Nottinghamshire.

1.30 pm-2.15 pm Lunch and networking break

2.15 pm-3.00 pm Data-based Decision Making    Introduced by Naga Munchetty

The outcome of a shot in golf depends on a number of different factors, the time that the golfer has to influence this is limited to the less than one thousandth of a second that the club is in contact with the ball. A lot can be learnt by measuring golfers on the range, but this needs to be combined with on course measurements. This talk will include details of the way the game is played at all levels and show ways in which data can be used to guide decisions.

Learning Outcomes:

• An understanding of driving distance for golfers of all levels

• The correct use of data in making decisions

• Technologies and methods available for the acquisition of data

• The role of technology within the game and how this has evolved

Presented by Dr Steve Otto, Director of Research and Testing, The R & A

3.00 pm-3.30 pm UKGCOA Open Forum, including a Taxation Update    Introduced by Naga Munchetty

A Forum discussion with Q & A from the audience.  Featuring:

Andy Lloyd-Skinner, CEO, UKGCOA 

Representative from KPMG

3.30 pm-3.45 pm Close

Please Note:  The programme of events may be subject to change.

The UKGCOA website ( will be updated regularly with any revisions to the programme.

Cost: UKGCOA Member M ���£50+VAT

BIGGA Member M ���£50+VAT

Non Member NM ���£100+VAT