Step-by-step: writing a strategic plan for your golf course

9:30AM - 5:30PM, 20 Mar 2022

Step‑by‑step: writing a strategic plan for your golf course

Time:                  9.30am ‑ 5.30pm

CPD Value:        6 Credits

Cost:                   Member £125 + VAT | Non Member £250 + VAT

It seems like golf clubs have always managed to survive without having plans ‑ so why have they all started talking about them now?

This class will explore why strategic plans are needed by every club and what that plan needs to say about the golf course. Using industry templates to write a plan for your golf course, while discussing plans with fellow greenkeepers to see real life examples of plans put into action.

Delegates will receive tools and templates to help create a strategic plan for the golf course and identify where more input from experts is required to make it a workable and successful document.

Learning Outcomes:

  • What is a strategic plan and why you need one for your course
  • The step‑by‑step process to create a strategic plan for your golf course
  • What a golf course ‘situational analysis’ includes
  • How to set the future plan of your course ‑ both the design and maintenance
  • What actions you need to deliver your plan including
  • financial planning

Presented by: Kevin Fish, Contemporary Club Leadership

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Kevin Fish

Kevin has over 20 years of experience in the Club Industry.  A former Club Manager at the Glen Golf Club in North Berwick (1999-2008), Kevin was named the UK Golf Club Manager of the Year in 2004. He was in the first group of Europeans to be awarded the CCM (Certified Club Manager) qualification in 2008.  Kevin went on to work for the National Governing Body for golf in Scotland (SGU) for 7 years, leading a team providing support to hundreds of Scottish Golf clubs.

As the Chairman of the CMAE Education Policy Board Kevin was responsible for bringing Management Development Programme (MDP) education to club managers in Europe. He regularly tops the presenter charts at MDP events whilst sharing his knowledge of Club Governance, Business Planning, Committee Politics, Customer Service and Professional/Personal  Development, as well as addressing the annual CMAA World Conference of Club Management more than a dozen occasions.

In 2014 Kevin became the first European to be invited on to the CMAA Committee for Professional Development, the body that oversees the curriculum and qualifications for the club industry across the globe.


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