Using data in a meaningful way

Queen's Suite 6

9:00AM - 12:30PM, 19 Jan 2026

This class will guide attendees through the process of developing a tailored nutrition and water management plan from the ground up. We will explore methods for assessing the plan’s success, adjusting strategies as needed, and ensuring long‑term effectiveness. Using real‑world data collected over three seasons at a golf club, we will demonstrate how tracking key metrics can inform decision making, optimise resource allocation, and enhance course conditions. Attendees will gain practical insights into leveraging data to refine turf management practices and prioritise critical needs.

Learning outcomes

How to develop a customised plan with a tailored nutrition and water management plan
Assess and adjust strategies ‑ gain skills in evaluating the effectiveness of the plan
Utilising real‑world data to understand how to analyse three seasons of collected data
Optimising resource allocation – learn strategies for using key metrics to allocate water and nutrients efficiently
Enhance course conditions – acquire practical insights on refining turf management practices

Presented by:

Matthew Nutter

Technical Manager Turfcare

Throughout my progressive journey in the greenkeeping industry, I have consistently pushed myself to deliver exceptional results, whether it was during my tenure in America or while overseeing teams at The Wisley Golf Club and East Berkshire Golf Club. My unwavering commitment has always been to achieve excellence and foster a strong team-oriented mindset. At ICL, I consistently made significant positive contributions. I invested time in comprehending the intricacies of the CRM system and shared my knowledge with colleagues, assisting them in effectively mapping, categorising, and prioritising all accounts and prospects within each region. Amid the challenges posed by the COVID pandemic, I played a pivotal role in developing the highly effective ICL planner. This is an indispensable tool, utilised daily by the team. I continually collaborated with the marketing department to ensure updates and improvements. Additionally, I actively participated in training sessions for the team, providing guidance and support whenever necessary. Maintaining close relationships with several distributors, I regularly provided them with sales updates, target progress reports, and valuable product training. Frequently engaging with their representatives, I strived to foster strong collaborative partnerships. Furthermore, I cultivated strong connections with end users and customers in my area. Going the extra mile to assist. Offering insights and proposing effective solutions is always a top priority for me. As Business Development Manager at Avoncrop Amenity Products, I have leveraged my expertise to drive business growth, expand our customer base, and strengthen industry relationships. Leading a high-performing sales team, I provide strategic guidance and product knowledge to support tailored nutrition and water management programs for a diverse range of clients. My role allows me to combine market insight with technical expertise, ensuring our solutions meet the evolving needs of end users while contributing to the company’s ongoing success. Above all, I have excellent relationships with my fellow team members. Regularly engaging in conversations with each member, I am always ready to provide training, share tips, or offer advice whenever requested.

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BTME 2026 Media Pack

Using data in a meaningful way

Presented by:

Matthew Nutter

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