General manager and course manager symposium Day 2 2027

Hall 3 - The R&A Clubhouse
9:00AM - 1:00PM, 28 Jan 2027

BTME is the annual gathering in Harrogate for turf managers organised by BIGGA and has long been a festival of learning for the golf course  management industry. Many golf club general managers attend and take part in the top-class education on offer. In 2027, we are curating an  educationexperience for general managers and course managers on key topics that affect the golf facility.

Thursday 28 January 2027

The robotic mower journey: Winning hearts before changing minds

Presented by:

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Chloe Boissel-Marshall

General Manager Tidworth Garrison Golf Club

Chloe Boissel-Marshall is the General Manager of Tidworth Garrison Golf Club, GCMA Director, and the recipient of the 2025 GCMA Manager of the Year Award, recognising her outstanding leadership and contribution to golf club management.
Known for her people-focused leadership style, Chloe has successfully led organisational change while maintaining a strong emphasis on member engagement, staff development and delivering an exceptional club experience.
She is a passionate advocate for professional development and modern leadership within golf, regularly sharing her experiences to help inspire the next generation of club managers.
Chloe brings a refreshing, practical perspective to leadership, combining operational excellence with a genuine commitment to building positive workplace cultures and high-performing teams.
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Tobi Mayhall

Tidworth Garrison Golf Club Course Manager

Tobi Mayhall is the Course Manager at Tidworth Garrison Golf Club and is recognised as one of the emerging leaders within golf course management.
With a strong focus on continuous improvement, Tobi has successfully combined modern agronomic practices with effective team leadership to continually enhance course presentation and member satisfaction.
Passionate about developing people alongside playing surfaces, Tobi believes that creating motivated, engaged teams is fundamental to delivering consistently high standards.
His practical approach, willingness to embrace innovation and commitment to professional development have earned him growing recognition throughout the industry.

 

No surprises: Communicating course conditions, operational challenges and difficult news

Presented by:

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Sean Boyle

General Manager Chesterfield Golf Club

Sean Boyle is General Manager of Chesterfield Golf Club, GCMA Director, and is widely recognised as one of the UK's leading voices on communication and reputation management within the golf industry. Before moving into golf club management, Sean enjoyed a successful career as a journalist, developing a deep understanding of media relations, storytelling and the power of effective communication—expertise that has become a defining feature of his leadership approach.
Sean has established a particular reputation for his work in crisis communications, helping golf clubs understand how to communicate clearly, confidently and credibly during periods of challenge or organisational change. His practical advice has supported clubs in navigating sensitive issues while maintaining trust with members, staff and stakeholders.
Alongside his communications expertise, Sean is an experienced club leader with a strong track record of driving organisational improvement, enhancing member engagement and embracing innovation. A passionate advocate for transparency and authentic leadership, he combines real-world management experience with exceptional communication skills, delivering engaging and highly practical sessions that equip delegates with strategies they can immediately apply within their own clubs.

 

Great leaders never stop learning

Presented by:

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Tom Brooke

CEO Golf Club Managers Association (GCMA)

Tom Brooke is Chief Executive Officer of the Golf Club Managers' Association (GCMA), bringing more than three decades of senior leadership experience across the golf industry. Prior to joining the GCMA, Tom served as Managing Director of Glendale Golf, where he was responsible for one of the UK's largest golf course management businesses, overseeing a diverse portfolio of clubs and facilities.
Alongside his role with the GCMA, Tom is Chair of the Great Britain & Ireland Golf Forum, working collaboratively with leading organisations across the industry to help shape the future of golf through partnership, innovation and strategic leadership.
Tom is passionate about developing both people and organisations, championing professional standards and supporting golf clubs to adapt and thrive in an increasingly evolving landscape. Under his leadership, the GCMA has continued to strengthen its reputation as the leading professional body for golf club managers, expanding its education portfolio, enhancing member services and driving greater collaboration across the industry.
Known for his strategic vision, commercial acumen and collaborative leadership style, Tom is committed to ensuring the GCMA continues to equip golf club managers with the knowledge, skills and networks needed to succeed both now and in the future.

 

 

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